In today’s episode: Lucy and Alastair talk about why everyone hates branding, and why we have to do it anyway.

Today’s links:
• Word Wonk: Autoantonyms

Today’s writing prompt:
“Invent the title and central plot of a lost or missing work by a famous writer.”


StoryWonk Daily is brought to you by Lucy March and Alastair Stephens, and is a StoryWonk production.  Send your questions and comments to or join the Wonks on the StoryWonk forum.

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Don’t forget our upcoming classes! Starting May 8th, Lucy will be teaching two new four-week classes expanding upon her popular Discovery class: Making Magic: Filling the Creative Well and Discovery Writing: Finding your Voice and Your Characters.

For more information, or to book your place, visit StoryWonk!